The development of women speak.
turning words into action
Like anything, getting a good grasp of the subject is the best way to approach a new idea or concept. Before creating Women SPEAK's presence in the media, it was imperative for the Team to understand what media platforms would be best in order to effectively share their message. This diagram below from leveragenewagemedia.com, dissects key points from some of the most popular social media sites on the web. Understanding the different demographics, areas of interest, and popularity of each social media platform, Women SPEAK decided to focus on Facebook, Twitter, Instagram, and Google +.
After deciding on what media platforms to use, Women SPEAK knew that creating the organization's first aesthetic impression was essential in capturing and maintaining the public's attention. Countless of hours were put into the minutest of details. How was Women SPEAK going to get their message across if people don't bother to stay and read the content?
However, media is not all about aesthetics. Understanding the data and reacting appropriately is one of the most important components in maintaining the organization. Below is a video of how Women SPEAK pays attention to how the audience reacts.
However, media is not all about aesthetics. Understanding the data and reacting appropriately is one of the most important components in maintaining the organization. Below is a video of how Women SPEAK pays attention to how the audience reacts.
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Behind the Scenes of Women SPEAK |